Golf is one of the all-time great raisers of funds for charities; wherever the game is played. In the US the PGA Tour raised $140.5 million in 2014 and this brought the total amount donated to charity over its lifetime to $2.14 billion. The European Tour is raising similar amounts of Euros for charities in their neck of the woods. In other regions the game of golf is growing and they may have smaller populations and markets, but golf is constantly doing its bit there as well. Where do all these sponsors come from and why do they get involved?
Charity golf: getting the golf sponsors on-board is all about reaching out to the local business community. Golf courses are large facilities and they usually have a large member base to call upon. The game of golf is a very social affair, with four ball groups spending about four hours in each other’s company. This means that there is plenty of time to chat about things and if there are needs within the community not being met by government agencies, then, some charitable fund raising may be initiated. Sponsors are often found amongst the membership and businesses can promote themselves at the same time as doing the right thing.
Big car companies like BMW, GMH and Ford have been sponsoring golf for decades, in the US and Europe. Mastercard, Rolex and FedEx are major sponsors as well, and businesses that target wealthy customers are all looking at golf sponsorship as a viable means of promoting their business. Smaller companies like Hardy’s Wines, ACM and websites like Tripadvisor are also companies who could benefit from positive associations with golf. Golf is a wonderful family and the game is now attracting record numbers of women as participants in this healthy outdoor pursuit.
From your local golf club charity day and right up to things like the British Open, golf is part of the community, rolling up its sleeves and helping those less fortunate. It is a great game for networking on a business and social level, and similar to clubs like Rotary, Lions and Apex, the members want to make a difference. Sponsors can gain a great amount of traction out of participating in golf events on multiple levels, from the word of mouth from the participants to the advertising and signage promoting their name; golf is a sport keenly loved by its adherents.